The women-first dating app ‘Bumble’ has just revealed its top six trends for the coming year of dating. As we recovered from the epidemic with new behaviors like hardballing, the rise of alcohol-free “dry dating”, and an obsession with, including hobbies on dates, Bumble’s 2022 trends focused on rediscovery. In terms of the future, it appears that this year has taught us a few things about what we want and the best ways to express our wants and boundaries. The global study indicates that 2023 will be more concerned with disrupting the status quo and achieving more balance in our dating lives after 2022’s year of rediscovery.
According to the popular dating app, we should be optimistic about dating in 2023 with 70 per cent of people saying they feel positive about the romance that lies ahead, a trend that is even more prevalent in India, with 81 per cent of Indian respondents feeling positive about dating as we head into 2023.
When it comes to dating next year, Bumble suggests we should expect:
Open Casting: It’s time to do away with the tall, dark, and handsome requirements as the narrow search for our physical ‘type’ is not serving us. The opposite of type-casting, open casting refers to how 1 in 3 (38 percent ) people are now more open to who they consider dating beyond their ‘type’ and 1 in 4 (28 percent ) of us are placing less emphasis on dating people that others ‘expect’ them to. What are we looking for? The overwhelming majority of people (63 per cent) are now more focused on emotional maturity than physical requirements.
Guard-railing: With the return of office culture and busy social schedules, the majority of people are feeling overwhelmed right now. This has forced us all to prioritize our boundaries and more than half (52 per cent) have established more boundaries over the last year. This includes being clearer about our emotional needs and boundaries (63 percent), being more thoughtful and intentional about how we put ourselves out there (59 percent), and not overcommitting socially (53 percent).
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Love-life balance: There has been a shift in the way we think about, and value, our work and our partner’s work. Gone are those days that our job titles and demanding work days are seen as a status symbol with half of people prioritizing work-life balance (49 percent). When it comes to their partner, more than half of people care more about their work-life balance than their career status (54 percent). Over the past year, more than half of people (52 percent) are actively creating more space for breaks and rest and more than 1 in 10 (13 percent) will no longer date someone who has a very demanding job.
Wanderlove: Looks like we’re after an eat, date, love moment with 1 in 3 (33 per cent) people on the app saying that they are now more open to travel and relationships with people who are not in their current city. Post-pandemic work-from-home flexibility means that 1 in 8 (14 per cent) of us have explored the idea of being a ‘digital nomad’, opening up how we think about who and where we date. In fact, 12 percent of Indians actually find it easier to date in another country.
Modern Masculinity: As Indian society evolves, conversations about gender norms and expectations are coming to the forefront, especially among Gen Z and millennials. Over the last year, 3 in 4 (74 percent) of men say they have examined their behavior more than ever and have a clearer understanding of ‘toxic masculinity’ and what is not acceptable. This is even more pronounced in India where 47 percent of men on Bumble have indicated that they are actively challenging stereotypes that suggest that men should not show emotions, for fear of appearing weak. Twenty-nine percent of men on Bumble in India now speak more openly about their emotions with their male friends, and more than half (52 percent) of Indian men agree that breaking gender roles in dating and relationships is beneficial for them too.
Dating Renaissance: Much like a well-known Queen B, many of us are having a renaissance with 1 in 3 (39 percent) people on Bumble having ended a marriage or serious relationship in the last two years. In fact, this is more prevalent in India, where people are now jumping into their second chapter with 42 percent of Indians using dating apps for the first time, learning to navigate new dating language and codes.
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Samarpita Samaddar, India Communications Director, Bumble, shared, “2022 was a formative year with the return of travel, busier social lives and commitments, and a number of turbulent global events. However, for some people, this post-pandemic shift left them feeling not in control and exhausted. In response to this, we’ve seen that people on Bumble are now prioritizing, identifying, and clearly articulating their boundaries. These boundaries can be emotional, like being upfront about what they want or recognizing red and green. flags or physical, like ensuring they don’t overcommit themselves.
All of these shifts are changing the way that people are thinking about relationships, what they are looking for in their partners, and how to better balance their relationships, work and life. Looking ahead, there is a sense of optimism and excitement with 81 percent of Indians feeling positive about dating in 2023. As we head into 2023, we are encouraged by various ways single people are challenging the status quo and taking control of defining what a healthy relationship means for them.”